About me
Stack
Experience
I have worked on developing marketing strategies and digital campaigns with the aim not only to capture attention but also to achieve real results. I have focused on analyzing user behavior and optimizing campaigns to drive the target audience to take action—whether that means subscribing to a newsletter, making contact or completing a purchase.
I have experience in creating and improving landing pages. I've worked on developing persuasive headlines, engaging visuals and strategic CTA's to increase user engagement and achieve better results.
The success of an online store doesn't just rely on beautiful design but also on a smooth shopping experience. I have been working on developing e-commerce strategies aimed at improving UX and optimizing the purchasing process to increase sales and the number of purchases.
Effective marketing begins with a well-thought-out strategy and continuous improvement. I have worked on planning various campaigns and developing creative solutions to ensure maximum impact on the target audience.
I have managed and optimized paid advertising campaigns on Meta, Google and TikTok. I have experience in tailoring ads according to the target audience and channel to ensure maximum visibility and sales results.
Launching a campaign is just the first step – it's important to continuously analyze and optimize its results. I have monitored the performance of advertising campaigns, analyzed key indicators (CPA, CTR, CPC) and made strategic adjustments to ensure maximum marketing ROI.
A consistent brand image helps build trust and recognition. I have been involved in developing brand strategy, ensuring that the company's communication on social media, online and in advertisements is consistent.
Social media is an essential part of brand growth and building customer relationships. I have created and managed strategic social media content on Instagram, TikTok and LinkedIn platforms to enhance brand visibility and engagement. I have used a combination of organic and paid content formats to reach the right target audiences and grow the follower base.
Email marketing is an effective way to maintain customer relationships and create sales opportunities. I have created targeted and engaging email campaigns using Mailchimp and other marketing platforms to reach existing and potential customers. I have utilized automation and personalized content to maximize open rates and conversions.
